Advertisement Of Two Countries Application of HOFSTEDE’S  CULTURAL DIFFERENCES by comparing 2  ads or news coverage in two different cultures POWER DISTAN

Advertisement Of Two Countries Application of HOFSTEDE’S  CULTURAL DIFFERENCES by comparing 2  ads or news coverage in two different cultures

POWER DISTAN

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Advertisement Of Two Countries Application of HOFSTEDE’S  CULTURAL DIFFERENCES by comparing 2  ads or news coverage in two different cultures

POWER DISTANCE

LONG TERM/ SHORT TERM ORIENTATION

UNCERTAINTY AVOIDANCE

MASCULINITY/ FEMININITY

INDIVIDUALISM/ COLLECTIVISM

please pick 2 countries, you can use HOFSTEDE’S  charts ( see country comparison)

check the country table and apply ANY TOPIC  to the  5 dimensions. You can choose your own examples from the media

Country comparison: 

https://www.hofstede-insights.com/country-comparison/ Class lecture
Hofstede’s cultural dimension
What are they?
Breakdown of dimensions

GEERT HOFSTEDE

http://youtu.be/zeZHyFxlrFQ
Geert Hofstede

The dimension Uncertainty Avoidance has to do with the way that a society deals with the fact that the future can never be known: should we try to control the future or just let it happen? This ambiguity brings with it anxiety and different cultures have learnt to deal with this anxiety in different ways. The extent to which the members of a culture feel threatened by ambiguous or unknown situations and have created beliefs and institutions that try to avoid these is reflected in the UAI score.

GERMANY

BC FERRIES

CANADA:
Cat: proposal $ 210 Mill- delivery 2007
The controversial ferries cost the B.C. NDP government about $450 million to build in the late 1999s, and were supposed to provide speedy service between Vancouver and Nanaimo, on Vancouver Island. ( 210 MILL was proposal- ready 1997)
But the vessels were taken out of service after being plagued by mechanical problems and concerns about the large wake they caused.
They were dry-docked for years until the B.C. Liberal government sold to the Washington Marine Group for about $19 million.
German built ferry: proposal:$ 325 Mill- ready by Dec 2007- delivered at $ 290 Mill in Oct 2007

NORTH KOREA

In 1994, it was reported by Pyongyang media outlets that Kim Jong Il shot 38 under par on a regulation 18-hole golf course – including 5 holes in one! That score is 25 shots better than the best round in history, and is made even more amazing by the fact that it was his first time playing the sport. It’s said Kim Jong Il would routinely sink 3 or 4 holes in one per round of golf, and – lucky for the PGA – he has since given it up.

LOW POWER DISTANCE

POWER SYSTEM

Fallun Gong/PASTAFARIAN

LONG TERM/ SHORT TERM

http://geert-hofstede.com/china.html
COUNTRY INDEX

Midterm questions

EXAMPLES PEPSI
China


Germany

https
://
youtu.be/8Z6xLFEoW_A

Canada

example
BRITAIN

https
://
youtu.be/NHtEyDrD4oA

USA

CHINA
https://youtu.be/4_YNzCMyr1M

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