BloomThat: Navigating the Ups and Downs of a Silicon Valley Start-up

Case Questionnaire: BloomThat  Read HBP Case “BloomThat: Navigating the ups and downs of a Silicon Valley start-up” and answer the following questions.    Note: The information provided in the case is enough for you to answer these questions. You do NOT need to do additional research.

1. How would you evaluate BloomThat at the time of its Series A financing round, in terms of people, opportunity, and context?

2. What do you think went wrong for BloomThat when it expanded to new markets in 2015?

3. What should the founders do? What are the incentives of the different stakeholders whether or not to pursue the deal?

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