Organizational Dynamics Add your research to the project outline you created in week 3 (project milestone 1). You are not writing a paper/you are adding on
Add your research to the project outline you created in week 3 (project milestone 1). You are not writing a paper/you are adding onto your outline with Word or Powerpoint. Demonstrate the progress you have made in your research for the course project. Include a bibliography with your sources – minumum of 5 references. This will be an indivdual assignment.
For more detailed information on the course project, review the MGMT2020 Course Project_8 Week (.docx)
Before submitting, review the MGMT2020 Project Milestone 2 Rubric (.docx)
MGMT 2020 Course Project
The purpose of this project is to assist you in demonstrating basic knowledge of the major functions of business (marketing, finance, accounting, human resource management, operations and supply chain, and information technology) through researching and delivering a team presentation. To do this, you will first select a publicly traded company to analyze. Then, you will complete each of the three sections below in relation to your selected company. To assist you in time management and ensure that you are keeping up with your project deliverables, you will submit milestone reports to your instructor according to the schedule at the end of this document.
1. Conduct research and develop a SWOT analysis. Do not use an existing SWOT found in your research, create your own SWOT.
a. If you have not yet taken any courses where SWOT was covered, please watch this video
2. Based on the SWOT analysis, determine a weakness of or threat to the company you have selected related to marketing, human resource management, operations and supply chain, or information technology. Then, choose from a, b, c, or d below as a means of resolving your company’s issue. Discuss your choice with your professor and obtain approval on your topic before moving forward.
a. Marketing: propose a new product your company could produce to market to a new or existing market. Alternatively, you could select a new approach to marketing an existing product in a new or existing market. Detail how you would increase customer awareness of the new or existing product and explain why this new marketing approach will have the potential to increase sales and market share. Develop the marketing approach to answer the questions, who, what where, why and how.
b. Human Resource Management: propose a recruiting plan and new benefits package for your selected company. Detail how you would attract top candidates to create a competitive advantage through highly talented employees. Your recruiting plan needs to include where the company will find exceptional employees. The new benefits package that will be used to attract top candidates needs to include tangible and intangible aspects, including work-life balance.
c. Operations and Supply Chain: propose a process redesign or a distribution channel redesign. Detail how you would improve processes involved in creating a product, delivering a service, or re-aligning the distribution channel to better meet consumers’ demands and needs. Include information on both the original model as well as your proposal.
d. Information Technology: propose the implementation of a new IT program or system (Enterprise Resource Planning software, Customer Relationship Management software, etc.). Detail how you would improve the company’s competitive position through the use of information technology resources. Explain how your proposal will help increase the company’s competitive position.
3. Create a presentation to share your ideas. The presentation needs to cover all components outlined in the instructions for your chosen topic (a, b, c, or d). The presentation should demonstrate what you learned about presentations and the new presentation skills you acquired this semester. In addition to visuals, include an audio voiceover. You can do this buy recording audio directly to PowerPoint slides. You may also choose to use YouTube to share your screen and record your audio explanation while showing your slides, or another means of recording audio.
The project is broken up into the following milestones, with the complete presentation due at the end of week 7:
Milestone 1: Due in Week 3. You will now gather the work you have put into your course project for the last few weeks and submit it as an outline for milestone 1. Your outline can be in traditional document format or in slides format. Be sure to address every requirement on the project instructions.
If you choose to create the outline of your project in document format, visit this link for information on creating outlines.
If you choose to create the outline of your project in slides format, put each outline topic on its own slide.
Milestone 2: Due in Week 5. Add your research to the project outline you created in week 3 (project milestone 1). Demonstrate the progress you have made in your research for the course project. Include a bibliography with your sources.
Milestone 3: Due in Week 6. Create the slides for your course project presentation. Include all of your content and visuals. Do not create your audio at this point. Submit the draft of your project presentation for feedback from the professor.