Persuasive And Negative Messages The ability to write a persuasive message in business communication is an important skill. Occasionally, you will need to
The ability to write a persuasive message in business communication is an important skill. Occasionally, you will need to deliver bad news within your message. In this assignment, you will practice the skill of writing a persuasive memo containing negative news.
Due Date: 11:59 pm EST, Sunday of Unit 5
The ability to write a persuasive message in business communication is an important
skill. Occasionally, you will need to deliver bad news within your message. In this
assignment, you will practice the skill of writing a persuasive memo containing negative
• Choose one of the following options to complete:
o You are a member of the Finance Department for Post Corporation, as
well as a trusted colleague and CEO. Upon analysis of the financial
statements, you have determined that the amount of debt the company
has is too much to come back from using normal business procedures
given the declining performance in recent years, due to alternative
purchasing methods by customers. Your task is to write a persuasive
memo to the CEO explaining why you feel that the best action to take
going forward is to close the stores. Focus on the tone of the memo. You
can use outside resources to help prove your point – be sure to cite any
outside sources in APA format.
o You are the CEO of Post Corporation and you have just received the
report from the Finance Department regarding the inability of the company
to pay off its debt. Reluctantly, the only option is to liquidate all the
inventory in order to salvage as much money as possible before closing
the stores. Your task is to compose a memo directed to the organization’s
stakeholders, which includes employees, the Board of Directors, senior
management, customers and/or suppliers. In the memo, focusing on the
tone, explain the rationale for the decision to close the stores.
• Use memo format to communicate a clear message.
• Write your memo in professional style and tone.
BUS311 – Managerial Communications
Persuasive and Negative Messages
• Cite resources using APA format.
Be sure to read the criteria by which your work will be evaluated before you write
and again after you write.
Evaluation Rubric for Persuasive and Negative Messages Assignment
CRITERIA Deficient Needs
lacks both detail
topic detail and
Organization Memo format
is not used.
There is no
structure to the
There is an
but there are
is used, but
there are some
is used, and
choice is poor;
does not vary,
word choice is
and length are
Writing with no