Please read before inbox and see if you can help me… “A brand is a story always being told” -Scott Bedbury (Nike and Starbucks executive), quoted in “11

Please read before inbox and see if you can help me… “A brand is a story always being told” -Scott Bedbury (Nike and Starbucks executive), quoted in “11

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“A brand is a story always being told” -Scott Bedbury (Nike and Starbucks executive), quoted in “11 Simple Steps for a Successful Brand Building Process.”

LinkedIn is a powerful social media tool that can help you communicate your personal brand. For the Unit 4 Assignment, you will download and complete a professional LinkedIn template that can be used to create a profile. You do not have to create a LinkedIn account for this assignment. Using the Unit 4 Assignment template, you will write out the profile information in a Microsoft Word® document.


  • On the template you will enter your own information below each heading (remove descriptive information in parenthesis)
    • Headline
    • Photo
    • Education
    • Professional Summary
    • Skills and expertise
    • Connectedness
    • Examples of work (paragraph description and two examples required)
  • The template must be completed. For example: links to a profile, images of a profile, and/or pasting of a profile are not accepted.
  • Examples of work must be included on the document (The work should not be submitted through links, attachments, or clickable icons).
  • Template must be double spaced, in correct APA format using Times New Roman or Arial font size 12.
  • Template must adhere to Standard English with correct grammar, punctuation, and spelling




Use the following template to craft a professional LinkedIn profile for the Unit 4 assignment. Leave the headings in bold, and remove the information below in parentheses when you add your own information.

Headline: Write an informative profile headline.

(Your headline is a short, memorable professional slogan. For example, “Honors student seeking marketing position.” Check out the profiles of students and recent alumni you admire for ideas in PG Career Network.)

Photo: Pick an appropriate photo.

(LinkedIn isn’t Facebook. Insert a high-quality photo [your profile will be 7x more likely to be viewed] of you alone, professionally dressed. No party shots, cartoon avatars, or puppy pics!)

Education: Show off your education.

(Include all your schools, major(s) and minor, courses, and study abroad or summer programs. Don’t be shy — LinkedIn is an appropriate place to show off your GPA, test scores, and honors or awards.)

Summary: Develop a professional summary.

(Your summary statement is like the first few paragraphs of your best-written cover letter — concise and confident about your qualifications and goals. Include relevant work and extracurriculars.)

Skills and expertise: Fill “Skills & Expertise” with keywords.

(This section is the place to include 3-5 keywords and phrases that recruiters search for [i.e. Successful multitasker, Fluent in English, Russian, Spanish, and French]. Find relevant ones in job listings that appeal to you and profiles of people who have the kinds of roles you want.)






Connectedness: Show your connectedness with groups.

(Groups you join appear at the bottom of your profile. Joining some shows that you want to engage in professional communities and learn the lingo. Start with your university and industry groups.

For this assignment, list 3-5 professional groups you would like to include in your profile. Here is a good resource ( that lists many professional organizations by industry.)






Examples of work: Share your abilities.

(First, write a paragraph discussing your work abilities. This will be a one paragraph professional summary detailing your work experience. This will include a summary detailing your work experience, volunteer experience, awards, recognitions, projects completed, and professional interests.

Second, you will include two actual examples of your writing, design work, or other accomplishments on your profile, where you can insert rich media or documents. What better way to sell your skills than to show employers exactly what you can produce?

This can be projects completed, designs created, work recognition and awards, and even work from your previous classes such as papers, presentations, videos, etc. There should be no links or embedded attachments. The information should be copied and pasted directly into this document, or you can take a screenshot and insert the image.)

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