POLO Ralph Lauren PROJECT Analysis #2 POLO RALPH LAURAN Assignment #2: Review the Company Analysis requirements. Prepare the following section for this

POLO Ralph Lauren PROJECT Analysis #2 POLO RALPH LAURAN

Assignment #2:

Review the Company Analysis requirements. Prepare the following section for this

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POLO RALPH LAURAN

Assignment #2:

Review the Company Analysis requirements. Prepare the following section for this assignment (note: the purpose of this assignment is to ensure successful progress is being made toward completion of the final Company Analysis and to provide a continued review by the professor of the APA requirements):

· What is this organization’s strategy to compete? Is the strategy working?

· Perform a complete, fully developed with explanations, SWOT analysis with the UT: Ultimate Threat identified: 10 
correct
 (this is the minimum) components for each SWOT element=C (70%), 14=B (80%), 18=A (90%), 22=100%. Posting less than the minimum results in zero points for that respective section.

· Document all sources properly (APA style is required–this is not an option), failure to do so, results in a plagiarized paper 
(using MLA for this paper results in a plagiarized paper), 
and the resulting grade is an F (zero points)–refer to the student dishonesty section of the syllabus. Make sure all sources are verified and acceptable—example: 
Wikipedia is not an acceptable source for this project (and all other similar sources are not acceptable as well). 

· Format the paper in APA: review the “A-paper” that is included as a guideline (posted in the Additional Resources section).

· APA requires source documentation at the end of each statement for every name, date, number, amount, event, etc.

· Paraphrasing also requires source documentation at the end of each statement when APA is required.

· Failure to cite the sources results in a plagiarized paper; i.e. zero points.

· Review the rubric posted in Blackboard for the assignments/analysis. 

· Posting the assignment in any format other than Word results in zero points for the assignment, no resubmissions are available for the respective assignment.

· Websites that provide written assignments for students (e.g., Chegg, Course Hero, Fern Fort University, MBASKOOL, etc.) are not an acceptable source for student coursework. Use of these sites will result in an automatic ‘0’ for the assignment and may result in failure of the course.

·
Value = 50-points. Note: 5-points will be deducted for each statement missing source documentation (note this is plagiarism as well), each misspelled word, and each grammatical error; before the assignment/analysis is graded for content.

final company analysis

Include the following in your final company analysis:

· Cover page.

· Historical background of the company (3-5 pages)

Answer the following questions in full detail (minimum of 3 pages per question, i.e. question #1 must be a minimum of 3 pages, as is the same requirement for each question number–the final paper is typically 50+ pages) updating all information through research (note: minimum is defined as a “C”):

1. Discuss the distinguishing features (Market size, Market growth rate, Industry strength, etc.) of the industry that the company is in. (Update this section with corrections made from Assignment #1.)

1. Discuss the competition within the industry. Who are the main players? How intense is the rivalry? How attractive is the industry? What factors are critical to competing successfully in the industry? Porter’s Model of Competition must be used in this section.

2. Discuss how the industry is changing.

3. What is this organization’s strategy to compete? Is the strategy working? Perform a complete, fully developed with explanations, SWOT analysis. (A minimum of ten correct components for each element of SWOT, along with the identification and justification of the UT: Ultimate Threat is required. (10 correct components, this is the minimum, for each SWOT element=C (70%), 14=B (80%), 18=A (90%), 22=100%). (Update this section with corrections made from Assignment #2.) Posting less than the minimum results in zero points for that respective section.

4. Perform a financial analysis based on all current information available, highlighting the key profit ratios, liquidity ratios, leverage ratios, and shareholder ratios. Include in this analysis, a full comparison of these ratios for the respective company’s financials to a minimum of their top three publicly traded competitors (a minimum of 3=C, 4=B, 5=A). Posting less than the minimum results in zero points for that respective section.

5. Provide your recommendations (a minimum of 10=C, 14=B, 18=A) and a plan of action. A spreadsheet/matrix noting the connection of the recommendations to the SWOT analysis is required (Automatic 40-point deduction for failure to have the spreadsheet.) Posting less than the minimum results in zero points for that respective section.

· Note: Current information that must be reviewed: Current Annual Report, Current News, Current Research (beyond simple “internet search”), etc.

· Document all sources properly (APA style is required–this is not an option), failure to do so, results in a plagiarized paper 
(using MLA for this paper results in a plagiarized paper),
 and the resulting grade is an F (zero points)–refer to the student dishonesty section of the syllabus. Make sure all sources are verified and acceptable—example: 
Wikipedia is not an acceptable source for this project (and all other similar sources are not acceptable as well).

· Format the paper in APA: review the “benchmarks” that are included.

· Posting the assignment in any format other than Word results in zero points for the assignment, no resubmissions are available for the respective assignment.

· (Note: This is an MBA style company analysis and all papers must be typed, double spaced, 12-font, in Word, typically 50+ pages of analysis, plus attachments

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