Ppt Presentation 2 2 APPLES ORGANIZATION’S CASE STUDY Table of Contents Introduction for the Apple’s Company; 3 How location strategy and huma

Ppt Presentation 2



Table of Contents

Introduction for the Apple’s Company; 3
How location strategy and huma

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Ppt Presentation 2



Table of Contents

Introduction for the Apple’s Company; 3
How location strategy and human resources affect the success or failure of the Apples organization; 4
Factors related to politics 4
Factors related to the economy 4
Competition 5
Successful supply for Apple Organization; 5
ERP system used by Apple Organization; 6
How Project Management techniques can help in Apple Organization Operations Management; 7
References 10

Introduction for the Apple’s Company

Steve Jobs and Steve Wozniak, two teenage hackers from California, started Apple Computer in 1976. The Apple II, the company’s second product, was the world’s first personal computer to gain widespread popularity. The Macintosh, which was launched in 1984, was the first computer to employ a graphical user interface throughout the mainstream. Apple started to have difficulties when its board of directors fired Steve Jobs from the firm in 1985. When Jobs returned to Apple in 1997, the company was on the verge of going bankrupt. Then Jobs steered the company to a dazzling comeback, delivering the iPod in 2001, the iPhone in 2007, and finally the iPad in 2010. It was as a consequence of this that Apple made about $40 billion in earnings during its fiscal year 2014. Apple Inc. is a technology company that develops, produces, and distributes mobile devices such as smartphones, personal computers, tablets, wearables, as well as accessories, as well as a number of associated services. iPhone, Mac, iPad, and Wearables, as well as Home and Accessories, are among the company’s goods. Developed in conjunction with Apple, the iPhone is the company’s series of smartphones that run on the iOS operating system. A range of personal computers from Apple that is based mostly on the company’s macOS operating system is known as the Mac. A range of multi-purpose tablets developed by Apple Inc. and running on its iPad’s operating system is known as the iPad. AirPods, Apple TV, Apple Watch, Beats devices, HomePod, iPod touch, and other Apple-branded, as well as third-party accessories, are all included in the Wearables, Home, as well as Accessories category. AirPods are Apple’s wireless headphones that can be used to communicate with Siri. A smartwatch series developed by Apple, the Apple Watch, is known as the Apple Watch Series. Advertising, AppleCare, Cloud Services, Digital Content, and Payment Services are some of the services provided by the company. Customer segments include consumers, small and medium-sized businesses, education, enterprise, and government organizations (Lian, 2020).

How location strategy and human resources affect the success or failure of the Apple organization

Factors related to politics

Various factors, including terrorism, geopolitical unrest, health concerns, and government regulations, might have an impact on the sales of Apple goods around the globe. Apple has outsourced its operations to a number of nations, including China, the Czech Republic, and Korea, among others, in order to decrease its operating costs. As a consequence of the production process being delayed in the event of political upheaval, Apple stands to lose market share as a result of the disruption (Lordkipanidze, 2019).

Factors related to the economy

Consumers’ buying power is determined by the state of the economy at the time of purchase. Various nations have seen an increase in the number of people out of work during the last few years. Customers’ buying power has been harmed as a result, resulting in a drop in sales of items manufactured by Apple. Increasing oil prices throughout the globe have also resulted in inflation, which has had an impact on the economy. Consumers’ buying power was diminished as a result of the impacts of these economic issues. Because of this, Apple’s goods saw a decline in sales (Zhao, 2017).


Apple is a major firm that manufactures a wide range of items for different markets. As a result, the corporation is up against the stiff competition in the marketplace. Samsung, Nokia, HPQ, Google, HTC, and RIM are just a few of the companies that compete with Apple on a regular basis. Apple has been able to stay ahead of the competition by investing in cutting-edge technology and highly qualified workers. Consequently, they have been able to generate significant returns in order to maintain the company’s expansion. Customers have been devoted to Apple as a result of the company’s high-quality goods, which have allowed it to gain a foothold in the market. As a result of its capacity to manufacture quality goods, it has been able to expand its market share in many regions of the globe (Razak, 2020).

Successful supply for Apple Organization

Briefly stated, Apple obtains components and materials from a variety of vendors before having them sent to the company’s manufacturing facility in China. From there, things are distributed directly to users who have purchased products from Apple’s Online Store (through UPS or FedEx). Apple maintains inventory in Elk Grove, California (where the company’s major warehouse and call center are situated) and sends items from there to various distribution channels such as retail outlets and other distributors. When a device reaches the end of its useful life, customers may return it to the local Apple Store or to a specialized recycling facility (Lian, 2020).
Apple can respond to spikes in demand by concentrating on keeping excellent connections including its supply chain partners. This allows the company to be very flexible. This, along with Apple’s vast manufacturing capacity, enables the company to deliver items when and where consumers want them to be delivered. Apple’s various suppliers, all of whom are mentioned on the company’s annual Supplier List, are subjected to very high standards maintained by Apple. The top 200 suppliers on this list account for 98 percent of the company’s total procurement volume. It is important to demand a high level of service from these partners in order to guarantee that the end goods are reliable as well as long-lasting (Zhao, 2017).
Because Apple is always inventing, its suppliers enjoy a certain level of stability. Even if one Apple product fails to meet expectations or suffers setbacks, suppliers can be certain that another request, for yet another product, will almost certainly be coming down the pipeline.
Apple provides educational as well as upskilling opportunities to its suppliers in order to guarantee that they have the skills and expertise necessary to continue to flourish in a constantly changing market. Since 2008, more than 3.6 million suppliers’ workers have taken part in the survey. The effectiveness and efficiency of outsourcing have come into greater focus in recent years, and Apple is a case in point. The company outsources almost all of its manufacturing to China, which has provided them with both the revenue they’ve needed to launch new and improved products at a rapid pace over the past decade (Lian, 2020).

ERP system used by Apple Organization

Currently, Apple is the world’s most lucrative firm. Everyone knows that innovation is its secret weapon, and one of its most important developments has been to employ SAP software to handle inventory and orders. Apple’s App Shop, iTunes, online store, as well as other online store services, are all powered by SAP software. Various SAP systems are also used by the company’s finance and human resources departments. As a result of SAP’s work with Apple, the company has developed stronger ties with its customers (Lordkipanidze, 2019).
Because SAP is used by a large number of Apple’s partners (such as Citigroup and Vodafone), it implies that Apple has a wide network of current SAP users among some of the main suppliers. Customers were skeptical of ERP systems that offered their own database in the 1990s. There were worries regarding the integrity and security of data while importing and exporting data to and from third-party systems. Because of this, there was a rush to combine ERP.

How Project Management techniques can help in Apple Organization Operations Management

A key component of Apple Inc.’s operations management (OM) is the implementation of its ten operational management choices to guarantee that all elements of the company are working properly. Products, quality management, process as well as capacity design, site strategy, and inventory management are only a few of the operational factors covered by the ten choices in operations management, which also include other operational domains. When it comes to operations management at Apple, the company’s 10 choices are meticulously executed via a coordinated effort including product development, marketing, and sales, the firm’s supply chain, as well as the company’s other business divisions. Apple Inc., a company that has achieved significant leadership in the computer technology and digital content distribution sectors, is a model of success when it comes to handling the ten decision areas of operations management. The business’s operational efficiency and technical innovation plans enable it to prosper in the face of fierce competition from firms like Dell, Lenovo, Microsoft, Sony, Google, Amazon, Samsung, Walmart, and others. This performance demonstrates the relevance of Apple’s strategic methods in achieving high productivity missions and targets in the fields of operations management and management information technology (Lordkipanidze, 2019).
Dedicated senior managers work for Apple Inc., each of whom is in charge of the execution of actions to address the ten choices of operations management. The organization has shown exceptional results in terms of increasing operational efficiency. As a result of Apple’s operational efficiency, the company gains competitive advantages and capabilities that help it realize its strategic goals, eventually leading to the realization of the company’s vision and mission statements, as shown below (Razak, 2020).
Apple Inc.’s organizational structure facilitates effective and speedy innovation, which would be a major success element for the company in the information technology, internet services, and consumer electronics sectors, among other fields. The organizational, as well as corporate structure of a corporation, is the mix of labor groups, resources, and the linkages between these workforce groups and resources in the business. When it comes to the development and management of organizational structures, organizational design is critical. Apple Inc. is the subject of this business analysis case study, and the corporate structure encourages initiatives that drive the company toward more technical innovation. The structural features of the corporation preserve a classic hierarchical structure while incorporating certain crucial components from other forms of organizational structure. A large portion of Apple Inc.’s success can be attributed to innovation and the leadership of Steve Jobs, and the company’s corporate structure plays a role in guaranteeing support for this kind of leadership. Apple has now made some minor adjustments to its organizational structure, under the leadership of Tim Cook, to better meet the needs of the present global industry and market (Lian, 2020).


Lian, X. Y., Wang, X., Gao, H. N., Jiang, H., Mao, K., You, C. X., … & Hao, Y. J. (2020). Genome wide analysis and functional identification of MdKCS genes in apple. Plant Physiology and Biochemistry, 151, 299-312.
Lordkipanidze, R. (2019). Our Innovative Joys of Epoch: New York-Big Apple and iPhone-as well Apple. Tbilisi, General Coordinator of International Charity Scientific-Research Partnership, As E-Article, 10.
Razak, M., Hidayat, M., Launtu, A., Putra, A. H. P. A. K., & Bahasoan, S. (2020). Antecedents and consequence of brand management: empirical study of Apple’s brand product. Journal of Asia Business Studies.
Zhao, S. X., Ta, N., & Wang, X. D. (2017). Effect of temperature on the structural and physicochemical properties of biochar with apple tree branches as feedstock material. Energies, 10(9), 1293.

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