Revision Help it needs to be a specific community instead of the universe, as it is too broad. Can you do it about Santa Monica community instead. She ment

Revision Help it needs to be a specific community instead of the universe, as it is too broad. Can you do it about Santa Monica community instead. She ment

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Revision Help it needs to be a specific community instead of the universe, as it is too broad. Can you do it about Santa Monica community instead. She mentioned to be more specific. Muljadi 1

Sugiarto Muljadi
Professor. Jenna Delgado
COMS 401
13th December 2021
Engaged Social Media Campaign Concept Proposal: Climate Change/Environmental Justice

Section I: Historical Context

The engaged social media campaign concept proposal is due to climate change and environmental justice. Climate change is a phenomenon that currently influences, indirectly and directly, the advancement of natural calamities. Universal climate alteration has led to extreme changes in the surroundings generally. A rise in temperature and the extreme variability of cold and hot temperatures have increased the probability and average of natural calamities. There exist a direct correlation between climate alterations and natural calamities. It is suggested that warmer climates negatively influence the globe and, for instance, will lead to hurricanes, tropical cyclones, and higher speeds of winds. Moreover, the level of seas has raised leading to negative impacts on human life (Douglass et al., p8260). Various researches show that climate change is causing many changes through the emission of greenhouse gases. Theoretical models show that extreme weather conditions are related to historical alterations in severe occasions. The environmental problems are connected to climate change.
Climate change results in adverse effects on both the environment and health. It affects disproportionately poor individuals in low-income nations and high-income nations. In addition, the occurrences influence human rights and social justice. The disruptive consequences adversely affect access to agricultural production and safe water, making the lands uninhabitable and uncultivable. Several health outcomes are connected to it: malnutrition, respiratory disability, mental health issues, heat-related disorders, vector-borne illness, water-borne infections, collective violence, foodborne infections, and allergic conditions. These health and environmental results threaten civil and political rights and social, economic, and cultural rights, for instance, the right to shelter, health, life, access to safe food, culture, and water (Schlosberg et al., 599)
Environmental justice reflects the need for increased actions and policies towards changing the actual status of the universe. It is the meaningful association and fair treatment of all individuals, regardless of color, natural origin, race, and income, in implementing, developing, and enforcing environmental laws, policies, and regulations. These actions aim to reduce the harmful ecological outcomes derivatives of municipal, industrial and commercial operations (McGregor et al., p36). Besides, it contains regulation, state, federal, local, and policies laws that relate to the activities execution.
There is a dormant need for tackling climate change while protecting the rights of humans. There exist policies that social employees are applying to alleviate and mitigate the outcomes of climate change. The procedures are grouped into mitigation as essential prevention and adaptation as secondary prevention. Mitigation strategies involve modifying agriculture policies, energy policies, and transportation policies to lower emissions and increase efficiency (Douglass et al., p8260). Some instances of this are carbon tax and equity, bikeable neighborhoods and equity, and food and biofuels price shocks. On the contrary, adaptations measures combine schedules of taking care of public health and the social system. Some instances of this are trends at initial stages that could lead to more effective control and prevention of associated issues and public health monitoring identifying outbreaks. Moreover, adaptation plans to find the prevention of human rights and protect future generations.
Section II: Social Media Design and Aesthetics

Youth and Environment Awareness

The young individuals in the community play an active role in improving and protecting the environment. Youths can change their lifestyles easily compared to older adults and consequently change how it would influence the environment (Riemer et al.., p180). Youths can make their schools, youth organization facilities, and homes more environmentally friendly by adopting environmentally conducive practices, reusing various materials, and preserving their resources well, such as electricity and water. When engaged in environmental conservations, youths will directly impact changing youth attitudes and character and possibly influence their relatives, families, and parents.
Young adults and youth also play a significant role in creating significant cultural changes towards environmental justice and sustainability. Those social alterations are significantly developed when they participate in collective environmental actions beyond greening their activities. Even though crucial progress has been put in place in current years in our comprehension on ways to include a young adult in actions of environment, the inadequate thing currently is a transparent theory of engaging that unifies this expertise in single understanding and easily accessible strategy that can be applied in various cultural context. In order to bolster youth’s engagement, there should be a developed, applied, and tested Youth Leading Environmental Change project, which would be a core element that should comprise various facilitating factors of incorporating youths (Andrews et al.., p4916). Furthermore, committed youths are a powerful force for creating alterations because of their fresh perspective and optimism. Youth are frequently more willing to give the status quo a challenge, and therefore, possess the drivers of a lot of political movement and cultural revolutions. To be effectively involved in environmental activities, youth must understand the universal nature of climate alteration, their association to nature, and the experiences of persons who currently feel the influence of environmental degradation.
In the above image, there are four customized messages, and they are; planet over profit; that is trying to increase acknowledgment that the periods of using a business that was hazardous to the environment is long gone, green world; which implies that when the world is green, there will be an effective reduction in the carbon footprint. by lowering pollution rate, the amounts of energy that is consumed is also lowered hence a cleaner and greener surrounding, save the planet; to save the world individuals need to understand that resources that the earth provides are limited to safeguard humans existence, people are required to protect the universe and to care for it. This is because all living beings are dependent on the earth to survive and stop clime change; this can be done by creating a green economy by making people and societies more resilient through a change that is equitable to everyone leaving nobody behind (Hoy et al.,).

Section III: Engagement for Social Change

Young individuals have significant environmental responsibilities and concerns. This is due to their longer life expectancy; hence they will have to live for probably a lot of time with the results of the degrading surroundings left by the older people. Fortunately, young individuals possess unique talents for the advancement and innovation for new forms of activism and actions and can come up with more effective solutions to environmental problems. Addressing the issues of coming generations is hard in the context of the current policy is made; eventually, however, it is adequate to widen time horizons not specifically more years into the future, but simply above the popular short term aim of present decision making.
Environmental problems offer several complex and profound impacts that need attention today and in the future. Raising environmental awareness is a single initial construction step intensifying global, national, regional, and local capacities to react to those hindrances. The goal of the youth is hence centralized, for it is the future generations that elevate awareness can majorly be gained. A lot of work is supposed to be done to extend and reform both formal and informal environmental studies and incorporate social media campaigns to take a more influential role in enhancing social education concerning the environment. The activism of politics on the environmental problems is also critical; also, young individuals are well-positioned to advance new methods of activism and come up with new perspectives and energy to afire the environment (El Farouki et al., vol.234)
With their participation in the World Summit concerning sustainable Development, youth recently showed that they are capable of injecting notions of equity and social values into the augments. Youth comprehend maybe well than most that people are not living in a zero-sum, surrounding-versus-economy globe (Hsu & Chia-Hsuan., p113). A single manner of equipping youth to handle concerns of the environment is by more environmental learnings. A lot of information youth get concerning the environment tutors and social media is supposed to make massive and more concerted energy to encourage a more extensive process of social education for sustainable Development.
Section IV: Strategic Goals

The specific goal of the environmental campaign is to make people acknowledge the damages that their behavior cause to the environment. By doing this, individuals who had little knowledge of how human activities influence the universe we live in are starting to take action on the objective of making the necessary change of sustaining the planet (Brulle et al.,p82). People have started making individual efforts to assist the environment; for instance, some individuals have begun buying things in low quantities to preserve natural resources. To show their willingness to make individual efforts, a lot of people have demonstrated interest in being part of the environmental awareness campaigns. Environmental awareness campaigns focus on raising awareness among ordinary individuals and motivating more environmentally responsible traits.
United Nations Environment Programme (UNEP) also creates awareness and champions for effective action on pressing environmental problems. It talks directly with citizens and decision-makers all over the world, both beyond and within the environmental societies, to inspire affirmative alterations in businesses, towns, nations, and households around the world. Their thematic campaigns encourage, inform and commit individuals all over the universe to take action to benefit the earth (Timoshenko et al., p40). They aided delivery on United Nations Environment Programme (UNEP) Assembly aims their plan of work and ultimate the Sustainable Development Goals. By making use of the power of social media and prominent voice, the efforts have witnessed considerable achievement on matters that range from the illegal trading in wildlife to ocean pollutions. For instance, World Environment Day is the United Nation’s primary significant day for persuading global action and awareness for safeguarding and protecting the environment. The occasion started way back in 1974, and it has grown to become a broadly celebrated, universal platform for public outreach.

Works Cited
Andrews, Evan J., et al. “Insights for building community resilience from prioritizing youth in environmental change research.” Sustainability 11.18 (2019): 4916.

Brulle, Robert J. “From environmental campaigns to advancing the public dialog: Environmental communication for civic engagement.” Environmental Communication 4.1 (2010): 82-98. doi/full/10.1080/17524030903522397
Douglass, Kristina, and Jago Cooper. “Archaeology, environmental justice, and climate change on islands of the Caribbean and southwestern Indian Ocean.” Proceedings of the National Academy of Sciences 117.15 (2020): 8254-8262.

El Farouki, Mounia, and Mehdi El Mejdoub. “The environmental knowledge and pro-environmental behavior of future engineers in Morocco.” E3S Web of Conferences. Vol. 234. EDP Sciences, 2021. openview/177bf44ee0b3c082cbc32564bee16916/1?pq-origsite=gscholar&cbl=2040555

Hoy, Sara, Christina Swarna Sarker, and Eike Niclas Schmidt. “Planting Seeds for the Future: Sustainability, Theory U, and Youth.” (2018).

Hsu, Chia-Hsuan. “Environmental Education: Revealing Some Current Problems from Personal Opinion.” Technium Soc. Sci. J. 22 (2021): 113.
McGregor, Deborah, Steven Whitaker, and Mahisha Sritharan. “Indigenous environmental justice and sustainability.” Current Opinion in Environmental Sustainability 43 (2020): 35-40.

Riemer, Manuel, et al. “The Youth Leading Environmental Change project: A mixed-method longitudinal study across six countries.” Ecopsychology 8.3 (2016): 174-187. doi/abs/10.1089/eco.2016.0025

Schlosberg, David, Lauren Rickards, and Jason Byrne. “Environmental justice and attachment to place: Australian cases.” The Routledge Handbook of Environmental Justice (2017): 591-602.

Timoshenko, Alexander, and Mark Berman. “The United Nations Environment Programme and the United Nations Development Programme.” Greening international institutions. Routledge, 2017. 38-54. chapters/edit/10.4324/9781315070629-3/united-nations-environment-programme-united-nations-development-programme-alexander-Timoshenko-Mark-Berman

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