Rhetorical Appeals i need 3 separate ads for each different rhetorical appeal (ethos, pathos and logos) on power point. Rhetorical Appeals The ways that wr

Rhetorical Appeals i need 3 separate ads for each different rhetorical appeal (ethos, pathos and logos) on power point. Rhetorical Appeals
The ways that wr

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i need 3 separate ads for each different rhetorical appeal (ethos, pathos and logos) on power point.

Rhetorical Appeals

The ways that writers/speakers/photographers get readers’ attention…

Rhetorical appeals

The aspects of a piece of writing or a visual that influence the reader because of:

The credibility of the author (ethos)

The appeal to a reader’s logic (logos)

An appeal to the reader’s emotions (pathos)

Rhetorical Appeals are the main tools of persuasion.

Ethos or Ethical appeals:

Ethos works by establishing credibility with the audience.

“You should believe me because I’m trustworthy.”

–Honest Abe

Ethos

Ethos is an ethic appeal

It attempts to convince the audience by the character of the author. We tend to believe people whom we respect.

One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into an authority on the subject of the paper, as well as someone who is likable and worthy of respect.

This can be done by:

Demonstrating a level of expertise (well researched papers)

Being an expert (Doctor, Lawyer, Actor etc.)

Avoiding excessive emotion & being likeable

Ethos Analysis Questions

What implicit or explicit claim is being made?

How does the ad show credibility and trustworthiness to the intended audience?

Does the ad reflect areas of expertise in some form or another? In what ways has this ad/product/author given the impression that we should listen to them?

In what way are we convinced ethically or by the character of the product?

Logos or Logical Appeals

Logical appeals work by appealing to the reason of your audience.

“You should agree with me because I’m reasonable.”

“You should listen to me because I have statistics.”

So – Logos…

 Logos means persuading by the use of reasoning.

Using effective and persuasive reasons to back up your claims.

This can be done by:

Facts – Numbers, statistics, data, science-stuff, research

Logic – the text has well-reasoned ideas

Uses sources:

Surveys, interviews, the stuff that represents groups of people and their opinions

Acknowledge and refute differing view points

Is the easies of the 3 rhetorical appeals to identify (it sounds like logic)

Logos Analysis Questions

What claim is being made, either explicitly stated or implied?

In what ways does the ad appeal to the logic of its audience? Are there numbers, facts, data? Are the ideas well-reasoned? How?

How do design elements—layout, font sizes and styles, and use of color—influence the effect of the argument?

How do graphics and images contribute to the persuasiveness of the claim/ad?

Pathos – Emotional Appeals:

An emotional appeal works by playing on the feelings of your audience.

“You should agree with me because of how this makes you feel.”

Every time you skip a homework

Assignment, you make the

Puppies cry. . .

Pathos

By appealing to emotions, a writer works to get an emotional reaction from the audience.

This can be done by:

Using personal anecdotes

Emotional quotes

Visuals (useful to all appeals,

but particularly useful here)

Editorial/evocative language

Pathos Analysis Questions

What claim is being made, either explicitly stated or implied?

In what way does this ad appeal to its audience’s emotions?

What language choices persuades the audiences’ emotional reaction?

How do design elements—layout, font sizes and styles, and use of color—influence the effect of the argument/claim?

Rhetorical appeals:

Ethos – to make readers relate to them and believe them; ethos has to do with the character of the writer

Pathos – emotions; this appeal focuses on the reader’s heart and not the head

Logos – think logic; using evidence and appealing to the reason of the reader

Presenting a case:

Writers use:

ethos

logos

pathos

Which is which?

I can say, based on my personal research as a geneticist, that the more we learn about degenerative brain disorders, the better off we’ll be curing all kinds of diseases.

You have no idea what it’s like. Degenerative means falling

apart. I watch my brother have to relearn the simplest things, day

after day. Yesterday, he forgot how to tie his shoes. If we could just

fund more research, so many lives would be benefitted.

The probability that we will learn more about the entire

human body and the nature of all brain diseases by simply studying

specific degenerative diseases has been made obvious by the

research being conducted at the NIH. More of this research will

yield more results. It’s that simple. Listen to the data.

How is this advertisement trying to appeal to you?

… and this one?

… and this one?

Appeals Application

Ad Assignment Guidelines:

–Create three separate ads for each different rhetorical appeal—Ethos, Pathos and Logos

–Do each different appeal on a separate slide in a powerpoint doc

–Following each ad you create and on a separate slide, do the accompanying appeal analysis questions (see slides 5, 8 and 11 of this ppt) for that distinctive appeal.

Getting Started …

To get started search for photos on google images

— create an ad for each different appeal to try to sell something or promote a cause or idea

–Create your own text to reflect each individual appeal

–Your ads will be due to moodle before our next class

FYI:

Rhetorical Appeals are discussed in depth on the Purdue OWL website: http://owl.english.purdue.edu/owl/resource/588/04/

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