MKT200 – Principles of Marketing

Unit 3 Assignment: How Macro-Environmental Forces are Impacting Billion Dollar Brands

© 2021 Post University, Waterbury, CT
ALL RIGHTS RESERVED

Due Date: 11:59 pm EST Sunday of Unit 3
Points: 100

Overview:

Every company operates in a macroenvironment where external forces shape the
opportunities and threats for the organization. Even dominant organizations are
vulnerable to external forces that are out of their control. The macro-environmental
forces include:

• Demographic
• Economic
• Natural
• Technological
• Political
• Cultural

Instructions:

This assignment is centered on looking at iconic brands and explaining how external
forces impact these brands. Here are the details of the project:

1. Select 3 brands from the following list:

• Apple
• Amazon
• Facebook
• Netflix
• DoorDash
• Target
• Coca-Cola
• Microsoft
• Tesla
• Nike

2. Create a PowerPoint slide for each of the brands you selected (1 slide for each
brand) describing how these external forces can potentially impact the brand.

© 2021 Post University, Waterbury, CT
ALL RIGHTS RESERVED

Can any of the forces have a positive impact on each of the brands (think of how
the pandemic has positively impacted GrubHub!)?

Key elements of the presentation will include:

• PowerPoint deck with three (3) slides – One (1) slide for each brand you
select from the list above.

• Full-screen images – Each slide should have an image that fills the page
edge-to-edge and captures the theme/content. Please limit the superimposed
text to no more than eight (8) words per slide.

• Include a full set of supporting notes in the Notes section of each slide. This is
where you will support your thoughts and ideas by using specific statistics,
data, and supporting information.

• Please refer to the “Readings and Resources” section of the class
for a full video on how to add notes to your PowerPoint
presentation.

Requirements:

• The PowerPoint should be 3 slides excluding a Reference Page.
• Complete, supporting notes representing each slide.
• Include full-screen images for each slide.
• Be sure to include your name and email on the bottom of each slide.
• Include at least one resource referring to specific data/information.
• Proper college-level grammar is required. APA format, including any in-text

citations.

Be sure to read the criteria below by which your work will be evaluated before
you write and again after you write.

Evaluation Rubric for Unit 3 Assignment

CRITERIA Need
Improvement

Average Very Good Excellent

0-11 Points 12-15 Points 16-17 Points 18-20 Points
Slide 1 Slide 1 is not

present or is
poorly
presented.

Slide 1 is
present but is
missing key
details.

Slide 1 is
present but
missing minor
details.

Slide 1 is
clearly defined
and presented,
including all
details.

Slide 2 Slide 2 is not
present or is

Slide 2 is
present but is

Slide 2 is
present but

Slide 2 is
clearly defined
and presented,

© 2021 Post University, Waterbury, CT
ALL RIGHTS RESERVED

CRITERIA Need
Improvement

Average Very Good Excellent

poorly
presented.

missing key
details

missing minor
details.

including all
details.

Slide 3 Slide 3 is not
present or is
poorly
presented.

Slide 3 is
present but is
missing key
details.

Slide 3 is
present but
missing minor
details.

Slide 3 is
clearly defined
and presented,
including all
details.

0 – 5 points 6 – 7 points 8 – 9 points 10 points
Images There are no

images
presented.

Images are
presented on
some slides.

N/A Fullscreen
images are
included on
each slide.

Notes Section The Notes
sections are
scarce/empty.

There are
some Notes
included but
they are
incomplete with
little supporting
evidence.

The Notes
sections
contain some
supporting
notes.

The Notes
section is
complete with
robust and
meaningful
supporting
notes.

Resources 0 resources N/A N/A At least 1
resource

Grammar Slides are not
appropriate for
college-level
work.

The slides
exhibit some
evidence of
college-level
grammatical
elements and
APA citation
methods.

The slides
exhibit good
use of
grammatical
elements and
APA citation
methods.

The slides
exhibit skilled
use of
grammatical
elements. The
content
displays skilled
use of APA
citation
methods.